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Search Engine Marketing

Helping Potential Clients Find You

The Internet is open 24 hours a day, 365 days a year. Potential clients can research your firm anytime, on any computer. If it is 2 a.m., someone needing a criminal defense lawyer can find you. If the family of a seriously injured car accident victim needs to make decisions about a personal injury lawyer while they sit in the waiting room of the Intensive Care Unit, a laptop and Internet connection can help them find you. How will potential clients find your law firm? If they type certain words into a search engine, FindLaw’s expertise will help your law firm’s website be at the top of the list, otherwise known as optimization.

Contact FindLaw legal marketing consultant Louis Gonzalez for a free, 40-minute consultation at 646-242-8393.

At FindLaw, our search engine marketing (SEM) consultants study and test legal marketing search data full-time. When potential clients are looking for a lawyer, what are the search terms they put into their Internet browsers? It is our job to know that—and we do.

  • Our SEM consultants work closely with writers and designers to integrate search engine optimization into every page of your website. Our writers use keywords, meta data and title tags to get your website noticed.
  • Search engines send out “spiders” that search the Web and scan websites. Our SEM consultants make sure your website is “spidered” by the search engines.
  • Our SEM consultants track the most-used search terms by legal practice areas and geography. They will look specifically at the words people in the New York Metro area, for example, use to find the attorney they need.
  • Search engines change their indexing protocols frequently. Our SEM consultants stay abreast of search engine practices so that your potential clients can always find you.
  • With a database of more than 12,000 customer websites, our SEM consultants have a wealth of data available to make your legal website highly visible on the Internet. Check out our testimonials from the Area.

Contact me to find out more about creating your customized, optimized website. Louis Gonzalez is the legal marketing consultant for the New York City, Manhattan, Queens, Harlem, Spanish Harlem, Washington Heights, Elmhurst, Flushing, Forest Hills, Rego Park, Pzone Park and Richmond Hill area. Call him for your free, 40-minute consultation at 646-242-8393.

When potential clients are looking for a lawyer, what are the search terms they put into their Internet browsers? It is our job to know that—and we do.