General Practice

General Practice Law Website

Internet Marketing that Works

When you have a law firm that serves clients in several different practice areas, it can be difficult to reach all of the different segments of the legal marketplace.

With your own custom-designed and custom-written FindLaw website, however, you can devote an entire page of information to each specific area of your practice. Your well-organized, optimized website can reach potential clients needing any of your services.

Contact FindLaw legal marketing representative Louis Gonzalez for a free, 40-minute consultation at 646-242-8393.

We are here to help general practice law firms with their challenge: how can you quickly and easily direct people to information about the legal matter they need help with? Your organized FindLaw website will contain the specific information you need to impart on separate pages—as many as you need.

What are your practice areas? Potential clients want to know that you handle the area of law in which they need your counsel. If they search in the Yellow pages or on the Internet for “lawyer,” there are too many options. If they narrow the search to “divorce lawyer,” they still have plenty of options—and a greater chance of finding you if you have a divorce page on your website.
Even in a general practice, be specific. A potential client is coming to you for one problem. Later, of course, that client may come back to your firm for help with other legal matters. For example, someone who comes to your firm for help with a business startup may return for help with estate planning or for a car accident personal injury.
Why should a site visitor select your law firm? What makes your firm different from another firm? Have you been serving clients in the area for a long time? Do you offer personal attention or flexible office hours? Do you have an excellent reputation in the community? Think about those things that differentiate you from your competition.
How does your general practice benefit your clients? While some potential clients may prefer a law firm focused on one area of law, others may see the value of a long-term relationship with a law firm that will be there for them no matter what legal matters they are facing—real estate, family law, criminal defense, immigration and others.

Contact FindLaw legal marketing representative Louis Gonzalez for a free, 40-minute consultation at 646-242-8393.